Marty Franklin has been named Vice President and Chief Financial Officer of Haven, North Central Florida’s legacy mission-driven provider of hospice and palliative care. With a career that includes working in hospice and palliative care, continuing care retirement communities, assisted living, skilled nursing, pharmacy benefit management, durable medical equipment, outpatient and diagnostic centers, and specialty hospitals, Franklin brings a breadth and depth of vital and relevant experience to Haven.

As Chief Financial Officer, Franklin serves as a member of senior leadership and leads multiple administrative and support teams. He is also responsible for Haven facilities across Haven’s 18-county service area, which include five inpatient units, five Attic Resale Stores, and an administrative office.

“Haven is indeed fortunate to add someone with Marty’s record of achievement and hands-on knowledge to our senior management ranks,” said Haven President and COO Pauline Taylor, RN, MHA. “Providing quality, compassionate care across such a diverse service area demands an efficient array of support services and far-sighted financial management. Marty will deliver both to Haven, ensuring we can continue to innovate and grow to meet the needs of all the communities—urban and rural—we’re privileged to serve.”

Franklin came to Haven from Covenant Care in Pensacola, Florida, where he served as Senior Vice President and Chief Financial Officer for the hospice and post-acute provider whose primary service area covers the Florida Panhandle and southern Alabama, with additional offices throughout Central and South Florida.

Haven’s mission and legacy as a not-for-profit provider, as well as the lure of small city/college town living, is what drew Franklin to Haven. “For me, being in a mission-driven environment simply makes life richer,” Franklin stated. “The organizational culture at Haven is genuine. It’s about genuinely making the organization the best it can be to provide the best care for our patients and their families, provide good jobs with outstanding benefits for our employees and meet the needs of the North Central Florida community to the best of our ability.”

Earlier in his career, Marty held positions as Chief Financial Officer at Comfort Care Home Health and Hospice in Birmingham, Alabama; Chief Financial Officer at Orlando Senior Health Network in Orlando, Florida; Vice President of Finance at PharmaPoint, a pharmacy management company in Birmingham, Alabama; President & CEO of Med-South, Inc., a diverse healthcare provider in Jasper, Alabama; and Assistant Vice President of Finance at Noland Health Services in Birmingham, Alabama.

Marty obtained his Bachelor of Science in Accounting from Birmingham-Southern College, Birmingham, Alabama. He earned his Associates in Science degree with a major in Business from Walker College, Jasper, Alabama. Marty is both a Certified Public Accountant and a Certified Management Accountant. He previously served as an Alternate Member of the Board of Directors of the Florida Hospice and Palliative Care Association.